About us

Our approach to photography is client and customer lead. We will take the time to find out from you what you want from your photographs, this helps us to make sure that we understand what your plans are for the use of the photographs; such as images of a new product to support a sales message or shots introducing your staff to your customers. This means we can use our creative photographic and photojournalistic skills, that we have developed over many years in the photography industry, to help you better achieve the results you desire.

Based near Kettering, Northamptonshire in the East Midlands and along the A14 corridor. This gives good and easy access not just to Northampton and the surrounding counties but into central London, other major cities and the rest of the UK by road, rail and in some cases air travel.

• Home
• About
• Blog
• Gallery
• Contact

Search

There's a question that is asked about many industries, why would you use a carpenter to service your car? Even if in their advertising they claimed to service cars along with all their other services and products, you are pretty unlikely to let them loose on something so expensive. Many photographers list every type of photography imaginable, from legal to weddings and from family portraits to PR and, yes, the great majority of them are excellent at a proportion of them. However, and in my opinion, if you want a wedding photographer choose a photographer that specialises in just weddings. In the same way if you want a PR photographer then make sure you choose one that specialises in PR. At the very least they should have experience in working in a Press and PR environment, with and for newspapers and magazines.

Over the last 8 months, I have been working on a series of projects for clients aimed at ensuring they have up to date, contemporary imagery suitable for a multitude of uses from websites and promotional brochures to press and PR releases. The advantage of the image style being that it is flexible and can adapt to nearly all needs. The important thing is to plan ahead and not be rushing around trying to scrape images together at the last moment.

So here are a few tips that could help:

• As an absolute minimum, ensure you have headshots of all people mentioned in your press releases and spokespeople representing your organisation, have a good and strong selection of images taken which picture them in a natural working setting representing your specific business, both with your company logo and without. Make sure you get wide and upright orientated shots.
• If you are 'telling a story' in your press release, make sure the photo also tells the same story. Ensure it has enough impact to immediately grab the attention of the editor and then the reader.
• A feature picture instead of a simple headshot is the biggest single thing you can do to bring your story to the top of the pile. Sometimes the most mundane story can be published as the lead story on the page thanks to a superb photo.
• Have some generic shots taken that represent your business and industry sector. Both internal and exterior shots should be produced showing your business at work. Sometimes having these generic shots available when a picture editor is looking for a photo to go with an existing story can result in your organisation being asked to comment, but make sure you are told what the basis of the story is before supplying pictures.
• Make sure all your photos meet media specifications so they can easily be sent by email and will not overload the mailbox of the journalist you are sending them to. This really wouldn't help your cause.

To be honest, if you are not sending pictures out with your press releases, you are missing a vital part of your PR campaign. A release with a photo has a much higher chance of being used and could elevate your story from a few column centimetres on an inside page to a more prominent position and possibly the front page. So plan ahead, make sure you've got everything you need to make an impact and keep your images up to date. You'll need help with that so call Paul on 07770484747 or e-mail paul@wyvernphotography.com