About Northamptonshire Photography

Supplying high impact, eye-catching and creative photographic images that deliver a 'wow' factor to the viewer and raise the profile of the customer.

This helps you to ensure that your message is clear and with the benefit of providing you with a copyright licence, this means you can also have a continuity of your message through the photographs across all forms of advertising and promotional media without the hidden risk of extra charges. Experience in the media helps to understand the type and style of photography you need.

This means that the photography supplied will compliment the style and image you wish to present.

As a photographer in Northamptonshire, right in the heart of the East midlands and England, I have been working on a series of projects for clients aimed at ensuring they have up to date, contemporary imagery suitable for a multitude of uses from websites and promotional brochures to press and PR releases. The advantage of the image style being that it is flexible and can adapt to nearly all needs.

2010 saw me working with Girl Guiding UK covering the North of England as the organisation celebrated its Centenary

Using modern digital photography, photographic images can be provided in a variety of formats. We can also transmit photographic images, by e-mail, to a designated third party - such as publishers or printers - if so requested.

There's a question that is asked about many industries, why would you use a carpenter to service your car? Even if in their advertising they claimed to service cars along with all their other services and products, you are pretty unlikely to let them loose on something so expensive. Many photographers list every type of photography imaginable, from legal to weddings and from family portraits to PR and, yes, the great majority of them are excellent at a proportion of them. However, and in my opinion, if you want a wedding photographer choose a photographer that specialises in just weddings. In the same way if you want a PR photographer then make sure you choose one that specialises in PR. At the very least they should have experience in working in a Press and PR environment, with and for newspapers and magazines.

Over the last 8 months, I have been working on a series of projects for clients aimed at ensuring they have up to date, contemporary imagery suitable for a multitude of uses from websites and promotional brochures to press and PR releases. The advantage of the image style being that it is flexible and can adapt to nearly all needs. The important thing is to plan ahead and not be rushing around trying to scrape images together at the last moment.

So here are a few tips that could help:

  • As an absolute minimum, ensure you have headshots of all people mentioned in your press releases and spokespeople representing your organisation, have a good and strong selection of images taken which picture them in a natural working setting representing your specific business, both with your company logo and without. Make sure you get wide and upright orientated shots.
  • If you are 'telling a story' in your press release, make sure the photo also tells the same story. Ensure it has enough impact to immediately grab the attention of the editor and then the reader.
  • A feature picture instead of a simple headshot is the biggest single thing you can do to bring your story to the top of the pile. Sometimes the most mundane story can be published as the lead story on the page thanks to a superb photo.
  • Have some generic shots taken that represent your business and industry sector. Both internal and exterior shots should be produced showing your business at work. Sometimes having these generic shots available when a picture editor is looking for a photo to go with an existing story can result in your organisation being asked to comment, but make sure you are told what the basis of the story is before supplying pictures.
  • Make sure all your photos meet media specifications so they can easily be sent by email and will not overload the mailbox of the journalist you are sending them to. This really wouldn't help your cause.

To be honest, if you are not sending pictures out with your press releases, you are missing a vital part of your PR campaign. A release with a photo has a much higher chance of being used and could elevate your story from a few column centimetres on an inside page to a more prominent position and possibly the front page. So plan ahead, make sure you've got everything you need to make an impact and keep your images up to date. You'll need help with that so call Paul on 07770484747 or e-mail paul@wyvernphotography.com